Tuesday, 27 September 2016

Three waves of feminism


The first wave of feminism was introduced on 1830’s and early 1900’s. This wave consisted of the women fighting for their rights of equality, which included the right to vote, education, employment, marriage law and many more. 


The second wave was introduced on the 1960’s-1980’s. This is where they broadened the subject of the first wave. They focused on having the right to have legal abortion and birth control without the man taking in charge of the decision. Sexism and the equal rights in political view were also focused gravely. 


The third wave is the final wave, which was established on the 1990's. This wave is a response for the successful outcome of the second wave. During this wave victims of sexual assault were encouraged to fight for their justice from the law. The feminist thrived to changes the portrayal of women from media and stereotypes. 

   

Trailer analysis: 'Let me in'




Let me in is a film directed by ‘Matt Reeves’ and is produced by a British film company called ‘Hammer Film Production’, American company ‘Overture’ and many more. This film contains sub-genres of horror, fantasy and drama. This is a mainstream film as it had an estimated budget of $20 million.

As this film is not entirely focused on the genre of horror, the mise-en-scene (setting) is not located only inside a house. However, even when the scene takes place outside, it is mostly in an area with dark lighting such as the tunnel or the forest. During the first few scenes, the girl is shown to be wearing a skirt and bare foot, which is symbolic as it makes the audience feel if she is the heroine, who is shown to be vulnerable and often seeks help form the main hero. However, this is shown to be wrong as the girl is the stronger one as she expresses her power through her gesture, when she puts her hand on top of the boy’s hand. This already shows the audience the close relationship between the two protagonists. Both protagonists’ facial expression changes through the trailer. Their facial expression contrasts each other; the girl’s changes from warm and pleasant smile to dangerous and mysterious expression whereas, the boy’s changes from happy, confident (with the girl) to fearful and startled (with the girl). The girl’s father mostly wears dark clothes, foreshadowing he could be going to do something terrible. It also suggests that he could be playing the role of antagonist.

Moreover, the lighting of the trailer is dark as, mostly all the scene takes place at night time. The key light used in this trailer seems to be present in the scene such as the light from the street or the car’s light. However, filler light such as under lighting is used when the antagonist is shown to make the audience feel his evilness. High lighting and low lighting has been used in different situations. Mostly low lighting has been used when the girl is present in the scene to show that even though she one of the protagonist, she may be concealing her sins or her dark secret. On the other hand, when the male protagonist is alone in the scene, high lighting is shown to portray his fear and is defenceless without the girl.

In terms of sound, diegetic and non-diegetic sound has been used to narrate the story. Sound bridge has been used from the start of the trailer, where the principle talks about a murder and the scene shows a log shot to empathise how the school only have few amount of students to make the audience aware of the fact that, the location is of the area is isolated and probably in the outskirt. The use of a close up to a boy’s face shows how he is one of the main characters, possibly the protagonist. The sound bridge extends to another scene, where the murder took place. During the transition non-diegetic sound of a camera clicking is used to join the two scenes together, so that the scene could flow and make the audience aware that the principle was talking about that scene.  

Theory: Sigmund Freud 'uncanny' + Sadistic voyeurism



Sigmund Freud ‘uncanny’:

Sigmund Freud published his theory of ‘The uncanny’, in 1919, which was originally called ‘Das Unheimliche’. The adjective ‘uncanny’, means being unfamiliar to something we are familiar with. This is used to make the text more frightening, even when the audience is aware of the objects' purpose. 







Sadistic voyeurism:
When someone takes pleasure from watching someone go through pain and suffering. 
For example, some audience would watch horror/thriller/gore genre film to seek pleasure and thrill, in the trailer of 'Quarantine' it shows the disruption of equilibrium, where the characters fight for their survival as each characters are murdered slowly building up tension. Such unfortunate scene can be consumed by the the audience in a positive way by making them feel enjoyment or satisfaction.

Monday, 26 September 2016

Using what I already know


Annabelle is a horror genre film, directed by John R. Leonetti and produced by Peter Safran and James Wan. This film is a prequel of ‘The conjuring’ series. It is distributed by Warner Bros. Pictures. This is a conglomerate company; this means they are able to have a high budget to create the film, which is a budget of $6.5 million. The film is able to attract a mass audience because Warner Brothers are a multi-national conglomerate, who also possesses cross-platform companies. This means the film can to promote into different platform. Thus, attracting more audience and gaining more profit.

The trailer itself is very indulging to the target audience. The scenes contain a lot of dark lighting from the very beginning to create an eerie atmosphere. Even in during the day, the weather is shown to be very dark, foreshadowing the future of the characters.

The use of diegetic and non-diegetic sound is used to narrate the story. In the beginning, the dialogues between the two protagonists are used to make the audience believe something is already going wrong. This catches the audience’s attention since the start, making the want to watch the trailer till the end. Non-diegetic sound is used a lot for the background and also as a narrator to make the audiences are excited and also aware of what is going on.

In the beginning of the trailer, it contains a lot of fast paced shots, which complements the background sound, the character’s scream and also the transition of the scenes. They have used slow pan towards the dead body and the doll, with the intense background sound to make the audience anticipate that something will happen. There are a various types of shots being used mostly close up and medium shot when the doll is shown. This could be to empathise the importance of the doll and remind the audience that the doll is the antagonist. They have used a low angle shot, when the church is shown because they want the audience to feel that there could be some hope for the protagonist. Right after that shot, a woman is shown with the protagonist making the audience believe that she has the role of the ‘helper’ as Propp’s character theory suggests.
Moreover, the use of text is also used to keep reminding the audience about the presence of the doll. Furthermore, these texts are only shown between scenes that are interesting to grab the audience’s attention on important facts such as the release dates.

In terms of the mise-en-scene, they are mostly shot inside a house and flat. The furniture and the props used to decorate the house look rather old fashion and plain. Therefore, they are not portraying any lively or bright aura towards the scene and the action happening in the scene.

Wednesday, 21 September 2016

Marketing Campaign: The Conjuring 2


Introduction to project


For this year's coursework a promotional package needs to be created based on the genera of 'horror'. The promotional package includes a magazine cover, a film poster and a teaser trailer. The main criteria when creating the teaser trailer is to not exceed over the time of a minute. Any further research will be published in this blog. 


While producing the teaser, our group needs to take in account of all the different shots and angles based on the atmosphere of the scene and how the characters are represented. An important aspect of any horror teaser is the background music; without the frightening music the teaser trailer would not be able to engage the audience, neither can it portray the sinister vibe. 

Another key element is lighting, filming in a bright setting will not make the scene have a ghoulish aura. Therefore, the lighting needs to be dim to create the right atmosphere for a horror teaser. In addition, the teaser does not have to be in chronological order as most professional teaser only contains the best scenes, which are put together in a cinematic montage.  This means the teaser does not have to make sense but it needs to be able to convey the storyline of the film to the audience. 

Final teaser trailer

This is out final teaser trailer.